Today, Bright Health Group announced that it will no longer offer Individual and Family Plans through Bright HealthCare, or Medicare Advantage except for in Florida and California, starting in 2023.
However, Bright Health Group will exclusively focus on making healthcare accessible to the elderly and lower-income populations. Bright Health hopes to accomplish this using its Fully Aligned Care Model in select states, such as Florida, Texas, and California.
“We have demonstrated the power of the Fully Aligned Care Model in serving aging and underserved populations and progressed the marketplace towards seeing the promise in value-based care across all populations,” Mike Mikan says, President and CEO of Bright Health Group. “The changes announced today give Bright Health a strong and stable platform for profitable growth at much lower risk. This is one more strategic step to building a differentiated and profitable business at scale.”
Bright Healthcare does intend to serve members affected by this change and meet any obligations for the rest of 2022’s plan period. The company promises to help those affected find a new healthcare plan during open enrollment periods.
Bright HealthCare will not offer Individual and Family health plans in Alabama, Arizona, Colorado, Florida, Georgia, Nebraska, North Carolina, Texas, and Tennessee after 2022. If you offer ACA plans in any of these states, work with Agility to ensure you have the right contracting in place to protect your business.
Agility currently contracts ACA (individual and family) agents to offer plans with Aetna CVS Health, Ambetter, Blue Cross and Blue Shield, CareSource, CHRISTUS Health, Cigna Health, Friday Health Plans, Medica, Molina Healthcare, Oscar Health, and UnitedHealthcare.
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