5 Social Media Content Ideas for September

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 5 Social Media Content Ideas for September 

By: Michelle M. Saavedra

September usually brings cooler days and nights. This fact also affects the type of content published on social media. During the summertime, insurance agents tend to create content that promotes their travel insurance products. But now that we are getting closer to OEP, insurance agents will start to shift their focus towards Medicare Advantage and ACA products. We believe that life, supplemental and even travel insurance are products that can be sold and promoted throughout the year. Imagine selling an ACA plan and then also having the opportunity to offer dental and vision products to the same client! That’s called working smarter, not harder. Before we start mentioning the 5 content ideas for the month of September, we invite you to get contracted with Agility Insurance Services today! To get started visit Enrollinsurance.com or send us an email at support@enrollinsurance.com


1) Labor Day (September 5)

Click here to get FREE access to the Labor Day Weekend Social Media template! 

Can you believe we’ve celebrated Labor Day for the last 126 years! (Source: International Business Times) Unofficially, people honor this day by sharing selfies near the pool or next to the All-American grill. It’s safe to say that insurance agents and brands will take advantage of the organic engagement this type of content could generate for them. If you plan to utilize our social media template, remember to add at least one of the following hashtags to your social media copy: #LaborDay #LaborDay2022 #LaborDayWeekend 


2) Never forget (September 11)

In the past, brands have incorporated images of the actual Twin Towers into their 9/11 remembrance posts. Do we recommend this strategy? It depends on what exactly you’re trying to communicate. A few years ago, a popular telecommunications company received tremendous backlash when they tried to advertise a mobile device during this period. Some called it tasteless and out of touch. Click here to see the image in question. 

Overall, promoting your services and products is frowned upon during this day. The only posts allowed are those that invite people to share their 9/11 unique stories. Don’t focus on the image that will accompany the post, that’s what our template is here for. Time should be invested into crafting a social media copy that will bring hope and/or invite reflection. If you still don’t know what to write about, then it would be best to skip this type of content post for now.


3) Talk Like a Pirate Day (September 19)

Ahoy, Matey! It’s time to put on your boots and join the #TalkLikeAPirate challenge! Insurance agents could use this special occasion to create a one of a kind TikTok video or Instagram Reel. 

The theme? Imitate a conversation you could potentially have with a client or prospect. 

The catch? Talk like a pirate or walk the plank!

 If you’re not comfortable creating video content for your business page, then we invite you to utilize our social media template displayed above.


4) National Comic Book Day (September 25)


Insurance agents that are looking to expand their reach should consider creating shareable content. Afterall, everything on social media comes down to being able to provide unique information or experience in a timely manner. That’s why we’ve created a Multiple-Choice image for #ComicBookDay. This image invites the online audience to share their opinion towards a very simple question. But don’t be fooled by the simplicity of it! It can still cause a debate between online users that prefer a more popular option. 

As for the post caption, we recommend our Agility Agents to utilize the following text:


5) Happy Birthday Google (Google’s Birthday) September 27

For the final content piece of the month, we’ve thought it would be ideal to create a post that officially celebrates the birth of the most popular search engine to date…. Mister Google. Thousands of brands and insurance agents will probably create a normal celebratory post. But with our Social Media Template, Agility Agents will be able to utilize an image that will garner the attention of their ideal audience. Just remember to tag us on your post! We might share your post in our Instagram Stories if you do. We hope that our blog has helped you jumpstart your content calendar plan for the month of September. Remember to be on the lookout for next month’s social media tips and tricks.

 Need help setting up your business social media page?

Attend our monthly Social Media Webinar Sessions: https://www.enrollinsurance.com/events

Schedule a One-on-One Social Media Training: calendly.com/agility-marketing

Agility Producer Support
(866) 590-9771
support@enrollinsurance.com

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Inflation Reduction Act Passed

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 Inflation Reduction Act Passed

On August 12, 2022 the Inflation Reduction Act (IRA) was passed by the U.S. The House of Representatives and President Biden are expected to sign off on the bill. Already being passed by the Senate, the $740 billion budget reconciliation package includes Medicare drug pricing policies, Affordable Care Act (ACA) subsidies, climate, energy, and taxes. 

Allowing Medicare to Negotiate Drug Prices

The IRA enforces the Department of Health and Human Services(HHS) to establish a negotiation program in hopes to make expensive drugs, single sourced, and biological products more affordable. In this program, the HHS Secretary will produce a list of selected drugs that meet certain criteria, and negotiate maximum fair prices on these drugs with suppliers, then renegotiate as needed. The drugs up for negotiation are the top 50 drugs from both Part B and top 50 from Part D with the highest total cost from the latest 12 month period. However, the negotiations for the Part D drugs are limited to 2026 and 2027, these prices must take effect for 10 of the negotiated drugs in 2026 and then increase to 20 in 2029. For 2026 the expenditure period to be reviewed is June 1, 2022 through May 31, 2023, and the selected drugs’ publication date is September 1, 2023. Studies show that seniors aged 65 or older require at least four prescription medications, and 1 out of 4 say that it is difficult to afford all of their prescription drugs. In particular, low-income seniors are more severely impacted, and this act being passed will provide savings of hundreds or thousands of dollars annually.

Addresses Climate Change

The Inflation Reduction Act provides $369 billion to help minimize greenhouse gas emissions that are mostly responsible for climate change and related health complications. This is the most spent to combat the effects of climate change in United States history.

What are the benefits from the passage of this bill?

As of now, 14.5 million people in the United States use a state or federal health insurance marketplace for their insurance needs. The policy will aid millions of lower or middle-class individuals or families to purchase affordable insurance. Since these credits took effect, African-American and Latin communities’ enrollment has seen a significant increase in willingness to enroll in health insurance versus other years. 

The IRA is one of the largest spending bills in the history of the U.S. There are many more details than are covered in this article. For more information, please click here!

Agility Producer Support
(866) 590-9771
support@enrollinsurance.com

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5 Social Media Content Ideas for August

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 5 Social Media Content Ideas for August

By: Michelle M. Saavedra


Before we start talking about content strategy for the month of August, we have a fun fact we would like to share with our Agility Agents. According to Richmond Times-Dispatch, the month of August was named after the first Roman emperor, Augustus Caesar.

Insurance agents could learn a thing or two from Caesar (not to be confused with Little Caesars). Instead of battling out the usual sales tactics on social media, agents could take the time to create content that strengthens their online presence. One of the best ways to do this is by preparing a thought-out monthly content calendar plan. We’ve taken the necessary steps to identify 5 content pieces that any Agility Agent will be able to recreate and publish during the month of August. 


1) Fun Facts Post



Many insurance agents believe that social media is THE place to promote their services. While this is true, publishing content that only talks about the services they provide will end up hurting their online presence. To succeed, agents will need to start creating content that will inspire the audience to become brand ambassadors. For example, our August Fun Facts Post provides interesting and valuable information to our audience. In return, our audience might spread our message online or by word-of-mouth. When their peers ask for the source, our audience will most likely mention our brand and the services we provide. Indirectly, we’ve reached a new potential client just by sharing historical information!  


2) National Book Lovers Day (August 9)



If you’re an avid social media user, you’ve probably seen posts that display popular or famous quotes. Businesses tend to integrate this type of content into their social media marketing strategy because it’s easy to make and the return can be astronomical. According to Social Media Explorer, this type of post tends to have a higher engagement rate than any other type of content. And publishing a “quotes post” during an event or trending topic could increment your brand’s exposure even more. Agility Agents should take advantage of #BookLoversDay and share a quote of a book that inspired them to join the insurance business.


3)Tell a Joke Day (August 16)

People seem to connect better with brands that have an established voice and dynamic personality. It’s been proven that monotone messages will not get you far in life, and this is also applicable to social media copy. If you want your business to stand out from the crowd, you’ll need to connect with your creative side. Tell a Joke Day is the perfect excuse to start exploring your creativity today! If you’re not sure how to create a post specifically for this topic, just follow our lead with our social media post example.

4) National Senior Citizens Day (August 21) 



Agility Agents that serve the senior community know how important it is to provide a 5-star service. Not only that, but every marketing material displayed or published must comply with the latest CMS Guidelines. If an agent is looking to make a social media post geared towards promoting Medicare Advantage, it is highly recommended to post content that’s been approved by CMS beforehand. Nonetheless, an agent is permitted to publish generic content that will still allow them to connect with their senior clients. A great example of this would be jumping on the #SeniorCitizensDay trend and sharing a nostalgic post like the one we created for our own social media pages.

5) National Tooth Fairy Day (August 22)


In the previous posts we’ve talked about how to create content that can help agents connect with their followers on a more personal level. Now for #ToothFairyDay we ask our Agility Agents to add a copy that promotes supplemental products, specifically dental insurance. If you’re using our social media template the correct answers would be options A & B. (Source: Aha! Parenting)

Not selling dental insurance? Did you know that over 76 million people didn’t have dental insurance last year! (Source: Care Quest)

Don’t miss out on the opportunity to provide a much-needed service. Click here to get contracted to sell Supplemental Products!

We hope that our blog has helped you jumpstart your content calendar plan for the month of August. Remember to be on the lookout for next month’s social media tips and tricks.

 Need help setting up your business social media page?

Attend our monthly Social Media Webinar Sessions: https://www.enrollinsurance.com/events

Schedule a One-on-One Social Media Training: calendly.com/agility-marketing





Agility Producer Support
(866) 590-9771
support@enrollinsurance.com

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ACA Subsidy Extension

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ACA Subsidy Extension

Your health insurance cost could be on the rise. Projections of “double-digit spikes” are said to begin early 2023 for over 13 millions Americans. Low and middle income Americans are at risk of losing health insurance due to the cost rising to hundreds of dollars per person if the extended subsidies end at the end of the year.

The American Rescue Plan Act (ARPA) increased the ACA (Affordable Care Act) subsidies in 2021 and 2022. The enhanced subsidies were said to lead towards over 4 million new sign-ups a year. This extension ensured that low-income clients did not have to pay for premiums. The enhancement in subsidies is said to end at the end of 2022 due over $247.9 billion in federal spending if it becomes permanent.

There has been debate for some time over the “economic spending legislation” but the Senate is proposing to keep the extension through 2025. For those who have been concerned about their extension for the enhanced subsidies, we have news for you. The bill proposed by the Senate is a part of a $300 billion package that will help lower drug costs overall as well.

The goal is to ensure Americans can afford healthcare while also reducing the cost in the deficit. A projected decline in other insurance sources such as employer-sponsored insurance will increase the need for over 600,000 Americans. Currently there is a 500,000 decrease for non-group coverage and 200,000 combined increase in those needing CHIP and Medicaid.

Due to the increased spend projected to $247.9 billion the senate is proposing a $300 billion package to help reduce the deficit and lower inflation rates. At this point 600,000 people no longer receive employer-sponsored insurance and the senate is striving for action to be made. We will keep you updated and informed on this and other news. Make sure to check our website and social media.

This is part of a much larger deal addressing health care, environmental relief, raising taxes on the wealthy and large companies, reducing the federal debt. We will keep you updated and informed on this and other news. Make sure to check our website and social media. 

You can read more details about the deal here!

Agility Producer Support
(866) 590-9771
support@enrollinsurance.com

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